Target markets
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Youthscape
November 2000 : 684 kB
A detailed look at the attitudes and behaviour patterns of Irish teenagers. A quantitative survey carried out on behalf of the Institute of Advertising Practitioners in Ireland.
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The New Consumers
June 1999 : 205 kB
An examination of the views of young Irish people on key themes: sex, marriage, politics, religion, money and materialism, working lives and the media. The survey was carried out on behalf of the Sunday Times.