Specialist Research Areas
TAM Ireland Establishment Survey
During 2008, Behaviour & Attitudes was awarded the Establishment survey contract for the TV audience measurement survey 2009 – 2012.
The establishment survey involves conducting one of the largest face-to- face random probability surveys in Ireland on behalf of AGB Nielsen Media Research.
The sample size for the project is in excess of 6,000 interviews per annum, with fieldwork conducted on a continuous basis throughout the year.
The findings of the Establishment survey are used to define the parameters of the television audience measurement panel, the results of which are used to inform the allocation of millions of euro worth of TV advertising space each year.
Joint National Outdoor Research fieldwork (JNOR)
During 2009, Behaviour & Attitudes conducted fieldwork for the statistical modelling of the JNOR system.
This contract was awarded following a competitive tender process coordinated and awarded by the Outdoor Media Association.
Fieldwork for the 2009 study was conducted in the Greater Dublin Area and involved Computer Aided Personal Interviewing (CAPI) of over 750 adults, in relation to their travel patterns over set periods of time.
Social & Political Polling
Behaviour & Attitudes has, over the last 24 years, built up a considerable reputation in the area of private and published social and political opinion polling.
In addition to the conduct of numerous privately commissioned opinion polls on behalf of political parties and government bodies, Behaviour & Attitudes has since 2007, conducted the annual Irish Times Behaviour & Attitudes social poll, chronicling the behaviours and attitudes of the Irish populace as we have lurched from boom to bust.
Behaviour & Attitudes was also the official opinion polling company for the Irish Referendum Commission during the 2008 and 2009 referenda.
Innovation and New Product Development
Innovation is the lifeblood of brands and at Behaviour & Attitudes we have developed a reputation for nurturing new ideas, from conceptual stages through to execution of pack design and creative development. The challenge is to ensure that new ideas are conceptualised and anchored in the future rather than in the past. A further challenge is in choosing the correct methodology: not all new products are the same, so employing the exact same approach in research is not always appropriate. Frequently, we would use a combination of qualitative and quantitative techniques to assess innovation in a holistic manner.
Stakeholders: Employees & Customers
Customer and satisfaction is the goal of all companies and brands. We regularly conduct customer satisfaction and Key Performance Indicator studies across a very broad selection of sectors and industries.
Similarly, although requiring sensitive handling, we conduct research among company employees across a wide range of sectors.