Socio-economic change
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Sign of the Times 2011
January 2011 : 3.36 MB
This is our second annual report on the Irish consumer zeitgeist. Based on a combination of qualitative and quantitative research conducted in early 2011.
What events impacted most in the last year?
What is preoccupying people in Spring 2011?
How is this effecting their outlook and behaviour?
consumer vox pop - Hard Timesconsumer vox pop -Leadershipconsumer vox pop - Community -
Sign of the Times
January 2010 :
Our first annual review of the consumer zeitgeist. What did we make of 2009 and what are the emerging trends in 2010? Based on qualitative and quantitative research conducted in December 2009 and January 2010.
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Work/Life Balance
October 2006 : 2.49 MB
A global study of work/life balance and how Ireland ranks for worker satisfaction in comparison with other leading economies.
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The Good, The Bad, The Ugly
February 2009 : 1.84 MB
The Good, The Bad, The Ugly Ireland as we enter Post Celtic Tiger. Marketing Society Talk February 2009.
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Beyond the Tipping Point
May 2005 : 795 kB
How Irish consumers have responded to some of the more recent changes in the progress of the Celtic Tiger. The report focuses particularly on the psychological impacts of Ireland’s entry to the Eurozone.
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High Anxiety
May 2004 : 424 kB
An analysis of the stresses of living in a fast changing society – Keeping up with the Jones's in contemporary Ireland
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Through Irish Eyes
August 2003 : 657 kB
A look at how the successor generation in Ireland views Britain and things British. Based on qualitative and quantitative research carried out on behalf of the British Council in Ireland.
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Well Spent?
November 2001 : 266 kB
An analysis of the the household budget survey for the year 2000 looking at changes in how we spend our money and the emerging gap between haves and have nots in Irish society
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Close to the Land
July 2001 : 81.3 kB
A survey of the lives and aspirations of part-time farmers in Ireland, conducted on behalf of the Irish Farmers Journal
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Tomorrow's World
June 2001 : 231 kB
A review of the impact of subsidised computers in Ennis – Ireland’s Information Age Town
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Coming to Terms with Change
October 2000 (revised) : 225 kB
An analysis of the origins and development of the Celtic Tiger phenomenon in Ireland, reviewing 10 years of demographic, economic and cultural change.