Marketing Lessons
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A Shifty Lot
October 2006 : 1.01 MB
Marketing Society October 2006.
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Consilience
November 2003 : 508 kB
A companion piece to “Six Easy Pieces”, this review draws on a series of case histories to provide guidelines for new and old product development.
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Six Easy Pieces
October 2000 : 209 kB
A reflective piece, drawing lessons from six case histories spanning 25 years of market research in Ireland. The lessons learned have been important contributors to the research philosophy of Behaviour & Attitudes.