Pfizer Patient Non-Adherence study March 2014.
A novel report highlighting the extent of non-adherence to medicines among Irish patients. This issue costs €125billion annually in the EU and may cause 200,000 deaths a year. This survey by B&A was undertaken for Pfizer in association with the Irish Patient Association and The Irish Pharmacy Union
eircom Household Sentiment Survey
The latest eircom Household Sentiment Survey reveals how technology is impacting our behavior and shaping society
Tourism Ireland Case Study
A Case Study on Tourism Ireland and how it dealt with falling numbers and tighter budgets,
Our latest Retail Deep Dive Infographic
Sunday Times/Behaviour & Attitudes Feb '14 Poll
Sinn Féin gains from Fianna Fáil – Most recent Sunday Times B&A Poll
Consumer Confidence soars to pre recessionary levels
The momentum for recovery is clear with almost 1 in 3 of all Irish consumers agreeing that the country is better off now than it was a year ago.
33% Irish women not currently using contraception
A study of women aged 18-45 in Ireland has found that a third of women (33%) are not currently using any form of contraception, with another 9% saying they use natural methods
Sign of the Times 2014
Is this the end of the Recession? The Troika has gone, there are more cars on the roads and there is a certain buzz in the cities. But not everyone sees a recovery.
We listen, observe, and engage with consumer responses, we assess the cultural context of these responses and we use that intelligence to provide clear strategic marketing advice.